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Tom Roach on Twitter: "The Wrong and the Short of it - let's end the false choice between long and short term in marketing. https://t.co/kl5oqbwe0V https://t.co/1jDhwp9K2U" / Twitter
![The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books](https://m.media-amazon.com/images/I/41c0aQ2SUoL._AC_UF1000,1000_QL80_.jpg)
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
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